Companies able to tackle issues such as poverty, climate change and population shifts are those most likely to succeed in the future. This is a view shared by eight global business leaders in a major new publication from the WBCSD. From Challenge to Opportunity sets out a "manifesto for tomorrow's global business" as defined by the Tomorrow's Leaders group of the WBCSD. It also discusses why and how four key areas of business and sustainable development need to be profitable in order to be effective.